PVD Coating Explained: Why It Lasts Longer Than Regular Gold Plating

Ever put on a “gold-plated” ring that turned dull after a few months?
Yeah… we’ve all been there.

At IVANI, we believe you deserve better—pieces you can wear every day without worrying about fading, tarnish, or green marks. That’s why we use 18K PVD coating on our jewelry. It’s the science behind that long-lasting glow you love.

Here’s what makes it so different (and worth knowing about).

What is PVD Coating?

PVD stands for Physical Vapor Deposition—a high-tech process that fuses a layer of gold onto stainless steel in a vacuum chamber.
Unlike regular gold plating (which simply “paints” the surface), PVD literally bonds to the metal, creating a stronger, longer-lasting finish.

According to Double Stone Steel, “Gold PVD coatings can be up to 10x thicker than conventional gold plating.” That means your favorite necklace can handle gym sessions, showers, and everyday wear—without losing its shine.
(Source: doublestonesteel.com, 2024)

Why IVANI Uses PVD Coating

We believe jewelry should move with you—from the gym to dinner, and everywhere in between.
That’s why every IVANI piece is:

💧 Waterproof – No need to take it off for showers or workouts.
🌞 Tarnish-resistant – Built to stay gold, not green.
🌸 Hypoallergenic – Gentle on sensitive skin.
💪 Everyday-proof – Designed to keep its shine no matter your routine.

PVD coatings have excellent resistance against sweat, humidity, and corrosion. That’s exactly what your daily jewelry deserves.

Care Tips to Keep Your Shine

Even though PVD is ultra-durable, a little love goes a long way:

• Wipe jewelry with a soft cloth after workouts or showers.
• Store pieces separately to avoid scratching.
• Avoid direct sprays of perfume or harsh chemicals.
• Treat your jewelry gently—it’ll return the favor with lasting glow.

The Bottom Line

When it comes to gold jewelry, PVD coating is a game-changer. It’s tougher, brighter, and made for real life—not just special occasions.

That’s why IVANI uses it across our collection—so you can wear your favorite pieces all day, every day, and still have them look brand new.